Logo design is the “heart” of a product’s visual identity.
It forms the foundation from which all other design choices flow—such as the design of brochures, advertisements, corporate identity, and the overall promotion of the project.
Konstantinos Charbilas, with studies in graphic design and advertising and two years of postgraduate training in the psychology of advertising, understands the “heart” of a product. For nearly three decades, he has consistently sought—and ultimately succeeded—in giving form to essence, having designed hundreds of logos for hotels, companies, products, and services.
