Untold Mykonos

The aesthetic of the logo draws inspiration from the simple and serene grandeur of the Cycladic landscape — white geometric forms, gentle curves reminiscent of waves, light reflecting on whitewashed stone and the endless blue of the Aegean.

Every line and every negative space is intentional: to create room for imagination, experience and calm.

At the center of the composition stands the “U” monogram, functioning as a symbol of multiple meanings. It is the initial of the name Untold, but also a gateway to a story yet to be told – a unique, hidden, almost mysterious experience revealed only to those who choose to discover it.

The “U” also alludes to the concept of You, emphasizing personalized hospitality and the sense that each guest stands at the center of this authentic, intimate microcosm.

The logo design achieves a balance between modern design and timelessness, making it visually versatile and emotionally resonant. It conveys a quiet sense of luxury without bold excess — the very essence of Untold Mykonos. The choice of typography, color palette and harmonious proportions reinforces this understated aesthetic, while expressing cosmopolitan refinement and serenity.

The logo, as a carrier of identity, encapsulates the philosophy of the retreat: a place that invites the guest to let go, disconnect from the outside world and reconnect with inner calm. Here, luxury is not displayed, but experienced through silence, light, privacy and harmony.

Untold Mykonos – Private Retreat is not simply a destination∙ it is a feeling. And its logo serves as the first quiet promise of that feeling — a gateway to the “untold,” the rare and the deeply personal.