Advertising placement
Against the backdrop of Aegean light and the cosmopolitan atmosphere of Mykonos, the design of the digital brochure for Mykonos Riviera Hotel & Spa focuses on conveying an experience: the harmonious coexistence of luxury and relaxation, energy and calm. The brochure goes beyond the simple presentation of information. Instead, it acts as an aesthetic prelude to the experience the hotel offers — a sensual, flowing narrative built around light, water and architecture.
The color palette is based on vivid shades of blue and crisp white contrasts, reminiscent of sunlight reflecting on the surface of the sea. The presence of water runs throughout the entire layout, not only through imagery but also through the way typography is allowed to “breathe” within generous white margins, avoiding visual overload and leaving space for the luxury of simplicity.
The presentation of amenities — from heated seawater pools and à la carte restaurants to daily shuttles and the private villa—is delivered with clarity and elegance. Overall, the design highlights the many facets of a hotel created to serve different types of guests: couples, families, small groups as well as travelers seeking privacy and personalized experiences.
The graphic system is built on clean lines and high – resolution visual elements that faithfully capture the hotel’s environment: the perfect alignment of sun loungers, the mirror-like calm of the pool, the iconic, wing – shaped umbrellas and the elegant, understated design of the interior spaces. The photographs are not merely documentary they aim to convey a feeling — to immerse the viewer in the mood of “being there.”
The typography is light, airy and contemporary — designed to allow imagery to take the lead. Descriptions are concise and free of excess, maintaining a discreet harmony while emphasizing the key words that define the experience: vibrant, seafront, sunset views, wellness, arrival & departure service.
The digital brochure of Mykonos Riviera Hotel & Spa thus functions as a digital extension of the place itself: an aesthetic experience that invites you to travel, to relax and to dream. It is an invitation that promises not just accommodation, but an entire way of life—where the blue is deeper, the light more golden and hospitality authentically Mykonian.
The brochure of Mykonos Riviera Hotel & Spa was not designed simply to inform. It was created to engage with the traveler’s psychology, to evoke desire, to generate imagery and to introduce the reader to a world where hospitality approaches the realm of art.
The brochure’s visual identity – from the first touch of the cover to the final page—bears the mark of light and authenticity. The iconic image of the Mykonian coastline under the warm glow of sunset is not merely beautiful∙ it is symbolic. It portrays the transition from the intensity of the day to the calm of the evening experience—the very experience offered by the hotel itself. The choice of the tagline “Experience the Authentic Mykonos” functions not simply as a slogan, but as a promise.
The iconic image of the Mykonian coastline under the warm glow of sunset is not merely beautiful· it is symbolic. It depicts the transition from the intensity of the day to the calm of the evening experience — the very experience offered by the hotel itself. The choice of the tagline “Experience the Authentic Mykonos” functions not simply as a slogan, but as a promise.
The brochure’s graphic language is distinctly premium: simplicity without coldness, elegance without unnecessary ornamentation and functionality with clarity. White margins, rounded typographic elements and the alternation of large – scale imagery all work together to allow the visuals to speak and the feeling to settle.
The logo of Mykonos Riviera, with its clean lines, nautical reference and geometric balance, is placed with finesse and precision, like a steady compass within a Cycladic landscape. It conveys confidence without affectation and reinforces the overall sense that the guest is in a place where Mykonian tradition meets the design and innovation of international resort living.
The brochure does not merely showcase amenities — it dresses them with emotion. The images are not simple representations of spaces, but moments of life: a glass of wine overlooking the harbor, the stillness of a room in the afternoon light, the gentle water of the spa, the power of silence in a suite facing the Aegean. Mykonos Riviera does not simply sell accommodation· it communicates experience, ethos and feeling.
The brochure maintains the structure of a classic guide, yet suggests something deeper: it is an invitation to personal discovery, a printed piece that seems to hold sounds, light and sea salt within it. The reader does not browse a hotel—they wander through a way of life.
The brochure’s aesthetic is fully aligned with the Mykonos Riviera brand: contemporary, cosmopolitan, luminous, island – inspired and refined.
It does not seek to impose itself—it wins through the confidence of calm, just as the place it represents does.
In every detail, the Mykonos Riviera brochure acts as an ambassador of light, clarity and meaningful luxury. It is more than a promotional piece it is an aesthetic experience that can stand on its own as a keepsake of a stay that has not yet begun—but already promises to remain in memory.
