Logo Design
Everything one seeks in a journey – freedom, breath, distance from everyday life – comes together in a symbol that is ancient yet more contemporary than ever: flight. Ikaros Beach Luxury Resort & Spa, by name alone, suggests more than a destination. It suggests an experience of elevation. And its logo functions as a visual distillation of that experience.
Two wings – simple, symmetrical, cleanly designed – frame the name of the resort. They are not flamboyant, they do not shout. They are a whisper of strength and elegance. They represent the flight of Icarus not at its dramatic climax, but at its purest moment: the moment of takeoff, filled with light and anticipation.
The choice of this symbol is not accidental. Icarus was not merely the son of Daedalus. He was the daring one, the restless spirit, the one who refused to settle for what was permitted. He wanted more. He wanted to see the world from above. And this is exactly what Ikaros Beach offers its guests: a new perspective, an experience that allows you to leave behind whatever weighs you down and savor the lightness of true luxury.
The typography of the logo continues the same narrative: geometric yet refined, solid yet light. “IKAROS BEACH” stands out with clarity, while the phrase “LUXURY RESORT & SPA” functions like the subtitle of a story that is just beginning – a story of release, renewal and connection with the elements of nature.
The blue color acts as a bridge: between sky and sea, between Crete and the dream. It is not a simple decorative blue. It is the blue of trust, calm and spiritual clarity. It is the color that dominates when you look out from a suite over the Cretan Sea and let the sun bathe you in silence.
When you observe the logo of Ikaros Beach, you do not simply see a mark. You see a reminder: that true hospitality is the kind that does not bring you down to the ground, but lifts you up. That does not add weight, but wings. That does not pull you away from yourself, but returns you to who you are, lighter and freer.
Because at this resort, luxury means breath, light, space and poetry.
And every time you look at those two wings, you remember:
we are made to fly. Not to forget our dreams – but to reach for them.
