Print Design
GB Spa is an ultimate destination of wellness and luxury in the heart of Athens that invites guests to experience something truly unique, based on the 7 Pillars of Wellness designed to offer complete relaxation, rejuvenation and harmony of body and mind within a space of refined aesthetics, where marble, natural textures, light and a sense of purity and balance prevail.
The brochure that presents it serves as the first aesthetic touch of this experience, as it is designed with an elegant composition of high-resolution photographs that capture moments of serenity and luxurious indulgence.
Each image highlights different aspects of the Spa, such as the central reception area with its neoclassical influence and luxurious furnishings, the wooden details and the integration of natural elements, the relaxation suites with white loungers set on marble, the essential oils and ESPA products that emphasize the importance of holistic care, the indoor pool that conveys serenity through soft blue reflections and the decorative fountain that references ancient Greek baths.
All of these elements are organized through a design language of clean geometry and understated luxury, supported by the GB Spa logo typography and the central message “Experience the 7 Pillars of Well-Being”. The message is placed in an airy typeface on a white background that highlights light and transparency, giving the brochure the character of an elegant introductory piece to a world of absolute calm and aesthetic perfection, making it not merely informative but a sensory and artistic part of the overall experience.
The design of the GB Spa brochures, housed within the iconic Hotel Grande Bretagne in the heart of Athens, carefully captures a world of wellness, luxury and aesthetic harmony, presenting the spa not merely as a service but as an entire way of life. The visual language of the brochures highlights a soft and sensory experience through high-quality photography, calming color palettes, refined typography and balanced compositions that alternate between information and inspiration.
The informational leaflets and newsletters have a magazine-style approach, featuring full-page photographs that present scenes from spa rituals, serene interior spaces, signature products and seasonal treatments.
The shades used – such as amber, terracotta and olive – alternate with cooler tones like light blue, white and marble-inspired textures, creating a visual environment that is both calming and revitalizing. This contrast reflects the dual philosophy of the spa: tranquility and energy, rest and renewal.
