Logo Design
Congo Palace, located in the heart of cosmopolitan Glyfada, is not just a hotel that tells a story of hospitality ∙ it tells a story of cultures. Its logo is a visual celebration of African heritage, expressed through a modern, circular composition that serves as a gateway to a world of senses, symbols and memory. The circular emblem in the logo is not a simple graphic element ∙ it is an artistic jewel filled with narrative. It is formed by geometric patterns and figures that capture the soul of the African continent – the land of Africa, the woman proudly carrying water, the elephant, the reed hut, the giraffe, the drums, the sun, the tree of the savanna. All are united within a circle of culture, energy and authenticity. The choice of the circular form is no coincidence. The circle is a universal symbol of unity, eternity and balance – just like the hospitality offered by Congo Palace: complete, timeless and deeply rooted in respect for history, culture and diversity.
The color palette of the logo, with earthy shades of brown, ochre and gold, evokes the warmth of the African soil, the sun and natural materials – elements that are reflected both in the design of the space and in the experiences the hotel offers. The typography, simple and contemporary, enhances the elegance of the brand and creates the necessary balance between the rich symbolic element and the modern touristic identity. The reference to “Glyfada – Greece” serves as a geographical bridge between African inspiration and the modern Athenian lifestyle, establishing Congo Palace as a place that connects cultures, senses and destinations. The logo does not merely depict an identity ∙ it tells a story, a cross-cultural journey that begins in the heart of Africa and concludes in the Greek hospitality of today. It is a visual greeting to the richness of cultures, a subtle statement that here, luxury does not arise from excess, but from authenticity, connection and care. At Congo Palace, every stay is a journey ∙ and the hotel’s logo is the first seal of that experience.
The exhibition advertising panel for Congo Palace Hotel in Athens uniquely incorporates postage stamps featuring scenes from Congo, capturing the wild beauty of Africa and the spirit of adventure. With postage stamps as its central theme, the panel evokes a sense of nostalgia and travel, bringing visitors closer to African culture and natural beauty.
The subtitle “Share our passion for the wild beauty” invites visitors to experience an exotic escape in the heart of Athens. A luxurious retreat that combines African aesthetics with the comforts of a modern hotel – the perfect choice for those seeking a truly unique getaway.
At the point where urban sophistication meets the exotic aura of nature, the new corporate identity of Congo Palace was created to express a unique narrative of hospitality ∙ a connection with the “wild beauty” within an environment of refined luxury.
Located in Glyfada – one of the most cosmopolitan destinations of the Athenian Riviera – the hotel now features a visual system that goes beyond the functionality of information, conveying the feeling of an experience filled with character, cultural references and modern aesthetics.
The design was based on a strategic approach that combines the imagery of tropical landscapes with the geometry of tradition. The parrot, which dominates the covers of the printed materials and the overall visual language, is depicted through patterns reminiscent of tribal textiles, African carvings and natural leaf motifs – a fusion of symbols that exudes authenticity, exoticism and refined detail. These patterns are not merely decorative but carry a cultural iconography that connects the concept of “escape” with art and nature.
The color palette was chosen for its warmth and earthy elegance. Shades of deep brown, gold, red and olive work in perfect harmony, creating an overall composition that radiates stability, friendliness and distinctive character.
The white brochure arrives as a fresh breath, ideal for informational use and more practical applications, while consistently maintaining the symbol and overall style.
The logo, with its circular composition reminiscent of a solar disc or traditional seal, includes depictions of wild animals, birds and trees, giving it a sense of ecological awareness and a deeper connection with nature. The typography – calligraphic and handwritten for the tagline “Share our passion for the wild beauty” – adds personality and immediacy, serving as the brand’s first-person voice without losing its elegance.
The printed materials — folders, brochures, cards — were designed with complete consistency. The system allows flexibility in application while remaining stable in identity, offering both functionality and aesthetic excellence. Inside, the information is arranged with clarity and rhythm, leaving ample space for imagery, breathing room and storytelling content.
The new identity of Congo Palace is not merely the result of a creative redesign ∙ it is a conscious narrative. A deliberate return to the senses, to natural materials and to the experience of hospitality as a cultural act. Guided by authenticity and shaped through aesthetics, the brand regains its voice and presence — inviting the visitor not simply to stay, but to become part of its story.
