Corporate Identity
The logo of Astir Odysseus Kos Resort & Spa is more than a simple design element∙ it is a contemporary interpretation of cultural memory, historical continuity and authentic Greek hospitality. At the center of the composition stands the distinctive golden figure of Odysseus – an iconic profile with a laurel wreath, beard and calm expression, rendered with linear clarity and geometric simplicity. This face, a symbol of wisdom and adventure, becomes the visual hallmark of a resort that connects ancient history with the experience of the modern traveler.
Odysseus is not merely a mythical hero. He is the embodiment of the human search for belonging, for return and for balance. The Astir Odysseus logo transforms this timeless narrative into a visual experience, acting as a bridge between past and present – between the Odyssey of myth and the journey of today’s guest.
The design is elegant and restrained. The combination of deep blue with the gold of the Greek land conveys prestige, stability and timelessness. The lines are balanced and clean, drawing inspiration from both ancient Greek pottery and modern European aesthetics, reinforcing the image of a resort that offers discreet luxury and a genuine hospitality experience.
Below, the five gold stars underscore the quality of the services, while the word Greece adds a sense of geographic pride and global reach. The logo is not limited to functionality∙ it is at once welcoming, iconic and emotionally resonant.
Astir Odysseus Kos Resort & Spa is not simply a destination. It is a return to something familiar, authentic and true. The guest does not come merely to stay — they come to discover, to rediscover their sense of calm, to “moor” at their own Ithaca. The logo, with the serene figure of Odysseus, does not simply declare the identity of the resort, it tells its story — and invites the guest to write their own.
Through this visual signature, Astir Odysseus is positioned not only on the map of Greek tourism, but also on the emotional map of the traveler — as a place where hospitality becomes experience, history becomes narrative and luxury takes the form of simplicity and harmony.
The corporate identity of Astir Odysseus Kos Resort & Spa is developed along an axis with deep cultural roots and a clear aesthetic direction. It carries the power of a name rich in symbolism, that of Odysseus – the archetypal traveler, a figure of exploration and return – and transforms it into a contemporary experience of cosmopolitan Greek hospitality.
The letterheads and envelopes feature a minimal design with discreet use of the logo and the business cards incorporate high quality paper and refined finishing.
The brand design chooses to convey calm with character, care with precision and luxury without affectation. The logo, with the clean line of Odysseus’ profile and the subtle symbol of the nautical astrolabe in the background, tells a story of direction and choice.
It does not present hospitality as a service, but as a way of life. Just as Odysseus journeys with the purpose of return, Astir Odysseus welcomes the guest as a point of arrival, rest and personal connection.
The color palette draws inspiration from the light of Kos: the blue of the sky and the sea, the white of the Aegean forms, the golden hue of the sun as it lowers over the horizon. These choices do not function as decorative elements, but as carriers of atmosphere – that of restrained, intelligent and sincere elegance that the island itself embodies.
The typography of the identity follows clear and timeless lines, with serif touches that suggest history, stability and culture. The surfaces are clean, the printed materials spacious, with a harmonious balance between text and imagery.
The result is a sense of carefully curated silence, like the feeling one experiences in the afternoon by the pool, as the sun begins to set and the colors grow softer.
The aesthetic consistency across all levels of the brand – from welcome cards and information folders to internal communications and digital applications – reinforces the identity of Astir Odysseus as a place of trust, precision and substance. Every printed piece, every point of contact with the guest, conveys the same feeling: respect, discretion and dignity.
The vision embodied in the design is not limited to tourism alone. It is a cultural proposition: to host in a way that creates memory· to serve comfort with integrity· to connect the visitor with the place through light, space and rhythm.
Astir Odysseus Kos Resort & Spa builds its identity on this balance: between mythological depth and modern functionality: between the need for luxury and the deeper search for inner calm. Its corporate image is not merely the promotion of a hotel – it is the map of an experience guided by light, authenticity and the wisdom of return.
