Corporate Identity
The logo of Amazon Mykonos Resort & Spa is not merely a visual choice· it is a dynamic symbol of identity, inspiration and experience. At the heart of the design, the figure of the Amazon on horseback—an archer in full motion — captures the energy, independence and spirit of exploration that define the resort’s character. It is a call to the traveler who seeks not just luxury, but experiences that awaken, empower and transform.
The Amazon, an archetype of feminine strength, independence and inner resolve, meets the horse — an eternal symbol of freedom, natural power and refinement. Together, they form a powerful visual narrative: that of a resort that transcends the boundaries of classic hospitality and introduces a new era of “inspired holidays,” where luxury is not superficial, but experiential.
The word AMAZON, set in a slender, straight-lined typeface, cleverly incorporates the arrow symbol in place of the letter “O” — a design detail that connects the name to the history and spirit of the Amazon, giving the logo a sense of direction, purpose and action. The arrow does not simply point forward∙ it points toward an experience that blends instinct with refinement.
The subline “MYKONOS RESORT & SPA,” rendered in understated uppercase lettering, adds clarity and stability, while the row of five stars highlights Amazon’s position at the highest level of hospitality. The minimalist design, in shades of charcoal grey, lends a sophisticated and timeless aesthetic, combining the cosmopolitan aura of Mykonos with an almost mythic energy. The logo functions not only as a mark of recognition, but as a carrier of identity and emotional resonance. It does not merely state “where” Amazon is.
It states what it stands for: the freedom to be yourself· the boldness to discover the new· the luxury of experiencing what truly matters. Amazon Mykonos Resort & Spa offers an environment where every detail – from architecture and nature to services and the senses – invites you to live as free, empowered, mindful and connected to your truth. The logo is, ultimately, the first “shot” of this experience. And with every glance, it serves as a reminder: luxury is not a condition – it is a way of life.
The corporate identity of Amazon Resort & Spa was designed with an emphasis on luxury, natural harmony and authenticity, reflecting the brand’s philosophy. A minimalist and refined aesthetic was applied across the letterhead, cards, envelopes and the Directory.
Clean lines and a balanced layout highlight the resort’s identity, delivering professionalism and elegance in every interaction. The choice of premium papers and textures enhances the sense of luxury, making the corporate identity of Amazon Resort & Spa a complete and timeless expression of its uniqueness.
